Looking for the companion tools for Before You Sell Anything Online? They have their own page: Before You Sell — companion tools →
Basics One product, a real cost, a store that doesn't leak
- The costing sheet — the full cost of one saleSpreadsheet XLSX
chapter 3
Landed product cost (duty included), shipping, processing, marketplace fee and a returns allowance, down to your contribution before advertising — and what that number lets you afford.
- The supplier comparisonDownload TXT
chapter 4 · appendix C
The four-question inquiry, word for word, a side-by-side for three suppliers — reply time is the fifth question — and the sample record that becomes your delivery promise.
- The checkout checklistDownload TXT
chapter 5
Five checks on your own phone before you send a single visitor: total cost shown early, guest checkout, the real delivery window, contact and returns, mobile.
- The post-purchase messagesDownload MD
chapter 8 · appendix D
The messages from order to delivery, written out to adapt — plus the referral ask, sent only once the buyer says it's fine.
- The platform fees the books use (dated)Download TXT
appendix G
The current US fees behind every worked example — Shopify, Stripe, PayPal, Etsy, TikTok Shop and import duty — with the date they were checked.
- The launch checklistDownload TXT
appendix E
Everything that must be true before you send a visitor — audience, product, supplier, numbers, store, page, and after the sale.
Intermediate Find the broken step, fix the offer, stop buying losses
- The funnel tableSpreadsheet XLSX
chapters 1–2
Five numbers, four gaps, split by source. It finds the gap furthest below its own ordinary range — not the smallest number — and names the chapter that fixes it.
- The offer builderDownload TXT
chapter 3
The four levers in order — price architecture, a reason to buy two, the shipping rule, risk reversal — ending in your five-line offer and the cart rate before and after.
- Break-even — the most you can pay for a customerSpreadsheet XLSX
chapter 6
Your contribution becomes your customer-cost ceiling and your break-even return; then it reads your last 30 days against it.
- The four email sequencesDownload MD
chapter 7
Abandoned cart, welcome, post-purchase and re-engagement, in build order — with the one sum that shows how much cheaper your traffic just got.
- The weekly review + recordDownload TXT
chapter 11
Fifteen minutes, five items, one change a week — and the one-row-a-week record that finds a broken checkout in seven days, not a month.
Advanced Find the constraint, measure what's real, build what lasts
- The constraint diagnosticDownload TXT
chapter 1
The five signatures, in dependency order — creative supply, measurement, margin, cash, customer value — and your written ceiling.
- The angle libraryDownload MD
chapter 2
One card per reason to want the product, plus the weekly production system — and the honest version for under ten hours a week.
- The blended efficiency sheetSpreadsheet XLSX
chapter 3
Your store's revenue over your bank's ad cost, beside what the dashboard claimed — and what spending more actually keeps per day.
- The holdout experiment plannerDownload TXT
chapter 4
The prediction and decision rule written first, the geographic holdout or step change, the free version for cash-tight stores, and the one survey question.
- The cash cycle mapDownload TXT
chapter 7
Six dates from a real order, your cash ceiling as a maximum daily ad spend, the doubling test and the payout-delay question.
- The cohort tableSpreadsheet XLSX
chapter 8
Copy two columns of your order export (date and customer); it groups customers by first-purchase month, counts orders per customer at one, three and six months, and sets your discounted bid ceilings.
- The single-points-of-failure auditDownload TXT
chapter 12
Five failures, the cheapest reduction for each and a date against it — plus the records that win a dispute and the two-week test.
Kept current The platform fees the books use
Fees change more often than a book can. These are the US figures the books' worked examples rest on — checked by hand and dated below.
- Shopify — Basic $39/month ($29 billed yearly), Grow $105 ($89), Advanced $399 ($359). Shopify Payments online cards: 2.9% + 30¢ on Basic, 2.7% + 30¢ on Grow, 2.5% + 30¢ on Advanced. Using another payment provider adds a fee: 2% on Basic, 1% on Grow, 0.6% on Advanced.
- Stripe (your own store) — 2.9% + 30¢ per domestic card payment.
- PayPal — PayPal Checkout 3.49% + $0.49; standard card payments 2.99% + $0.49; +1.50% on international payments.
- Etsy (a marketplace that passes processing through) — 6.5% transaction on item + shipping, 3% + $0.25 processing, $0.20 listing.
- TikTok Shop (US) — 6% referral fee in the published table (8% widely reported since August 2026, not confirmed in the table); a reported 3% for 30 days if your first sale comes within 60 days of onboarding.
- Import duty — the US $800 duty-free exemption is suspended for every country, so every order your supplier ships from abroad pays duty. Rates change often and depend on the product and where it's made: always cost from the landed price to a US address, in writing.
Checked at source October 13, 2026 (Shopify plans October 19, 2026); next review due Jan 2027. Dated copy, not a live feed — verify on each platform's own pricing page before you rely on a figure. Nothing here is legal or tax advice. The same table as a file: drop-basics-fees-current.txt.
Take them free — that is what they are for. When you want the argument for using them, Dropshipping — Basics takes you from no store to one product priced on real costs, a supplier you've tested and a store that doesn't leak; Intermediate finds the one broken step in a stalled store and fixes it in the right order; Advanced finds the constraint that caps your spend and builds the capacity to move it.
See the Dropshipping series →