DROPSHIPPING - THE CONSTRAINT DIAGNOSTIC  (Chapter 1)

Work through all five signatures, IN ORDER, even after you find one that
binds - you want to know what is next. The thresholds are working
guidance, not measured standards; their job is to make you look at five
specific numbers in order.

  1. CREATIVE SUPPLY                                        -> chapter 2
     Genuinely different angles launched, last 8 weeks: ______
     Does performance decay within days and recover on launch? Y / N
     Binds if: under ~4 a month AND performance tracks launch dates.
  2. MEASUREMENT                                            -> chapter 3
     Last month: revenue / ad spend from your BANK: ______
     What the ad platform claimed: ______   Disagree by: ______%
     Binds if: they disagree by more than about a fifth.
  3. MARGIN                                            -> chapters 5 and 6
     Contribution per order $______ - actual cost per order $______
     = gap $______ = ______% of the sale price
     Binds if: the gap is under about 20% of the sale price.
  4. CASH                                                   -> chapter 7
     Days from money OUT (product/ad) to money IN (processor): ______
     Ever delayed a budget rise because the balance felt uncomfortable?
     Binds if: over about two weeks, or yes.
  5. CUSTOMER VALUE                                         -> chapter 8
     Share of orders from someone who bought before: ______%
     Binds if: under about a tenth and the product could be re-bought.

Fix them in this order anyway: it is dependency, not preference.

  Current ceiling         $________ / month ad spend
  Binding constraint      ______________________________
  Signature               ______________________________
  Next expected           ______________________________
  Date                    __________

Then: hold ad spend at or slightly below the ceiling until the constraint
has actually moved. Every dollar above it buys a loss AND noise.

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From Dropshipping - Advanced. The full method is in the book; every
free worksheet: eports.global/resources/dropshipping
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