# Dropshipping — the four email sequences (Chapter 7)

Build them in this order — the first earns the most for the least work. Write each in a document
first, then set it live and leave it alone for a month. Not on this list, on purpose: a weekly
newsletter. Sequences run once you write them; newsletters are a job.

## One — abandoned cart and abandoned checkout (build this today)
Someone got as far as the cart or the payment page and left. **Three messages over 48 hours:**
within the hour, at 24 hours, at 48 hours. A helpful nudge, not a sales pitch.

1. **Within the hour:** "Your **[product]** is still in your cart. It arrives in **[delivery window]**,
   and **[your returns promise]**." + link back.
2. **24 hours:** "Still deciding about **[product]**? **[Answer the likeliest doubt in one line — sizing,
   delivery or how it works]**. Your cart is here: **[link]**."
3. **48 hours:** "Last reminder from me: your **[product]** is still here: **[link]**. It arrives in
   **[delivery window]**, and **[returns promise]**. No pressure — reply if you have a question."

## Two — welcome
Someone gave you their address and hasn't bought. **Three messages over a week:** what you sell, who
it's for, the one piece of proof you have. Give something genuinely useful before any ask.

1. **Day 0 — the useful thing first:** "Here's **[the guide / tip they signed up for]**. It covers
   **[what it solves]**. No catch — reply if it doesn't answer your question."
2. **Day 3 — who it's for:** "**[Product]** is for **[the specific person and problem, in their words]**.
   If that's you, here's what it does: **[one line]**."
3. **Day 7 — the proof, then the ask:** "**[Your one piece of proof: a real review, a tested number]**.
   If you want one, it's here: **[link]**. It arrives in **[delivery window]**, and **[returns promise]**."

## Three — post-purchase
Two jobs most stores skip: set delivery expectations (fewer refunds and disputes), and ask for a
review **after it arrived and worked** — not the day it shipped.

1. **Order day:** "Order confirmed. It usually arrives within **[delivery window]**; tracking comes
   when it ships. Anything goes wrong, reply — it comes straight to me."
2. **When it ships:** "Shipped. Tracking: **[link]**. Expected **[date range]**. Tracking sometimes goes
   quiet in the middle for a few days — that's normal."
3. **Mid-delivery:** "Still on its way and on schedule for **[date range]**. Meanwhile, here's
   **[a related tip]**."
4. **Three days after delivery:** "Did it arrive OK? If anything's off, reply and I'll fix it."
5. **Only once they say it's good:** "Glad it worked. Would you leave a quick review? **[link]**"

## Four — re-engagement: back in stock, and the win-back
Lower priority, still free. One message when something returns; one to buyers who haven't come back
in a couple of months.

- **Back in stock:** "**[Product]** is back. You asked to hear first — here it is: **[link]**.
  Ships in **[processing time]**."
- **Win-back (about two months after a purchase):** "It's been a couple of months since your
  **[product]**. People who bought it often add **[the genuine companion item]** — here it is if it's
  useful: **[link]**. No pressure; reply if you've got a question."

## Text messages — only the highest-value moments
Abandoned checkout and delivery updates. ⚠️ In the US, marketing texts need the buyer's prior express
written consent (TCPA): get the opt-in properly, keep the record, make STOP obvious.

## The one piece of arithmetic, after a month
Revenue the sequences produced: $______ ÷ ad spend that month: $______ = ______%
That percentage is how much cheaper your traffic just got — and it's permanent.

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From Dropshipping - Intermediate. The full method is in the book; every
free worksheet: eports.global/resources/dropshipping
ePORTS — your ecom source. eports.global.