DROPSHIPPING - THE CASH CYCLE MAP (Chapter 7) Map your own cycle with a REAL recent order and your actual processor payout schedule. Day ____ You pay for advertising Day ____ A customer orders and pays your processor Day ____ You pay the supplier for that order Day ____ Supplier ships Day ____ Customer receives Day ____ Processor pays you, less any reserve ----------------------------------------------------------------- Cash gap on this order: ______ days of full exposure (book example: ad + order day 0, supplier day 1, ships day 3, received day 14, paid day 7-10 -> a 7-10 day gap) YOUR CASH CEILING Usable cash (bank, minus a month of fixed costs) $__________ Cash gap in days __________ ---------------------------------------------------------------- Usable cash / gap in days = max daily OUTLAY $__________ Last month's supplier payments / 30 = per day $__________ ---------------------------------------------------------------- Max daily AD SPEND = outlay minus supplier per day $__________ Cash ceiling vs the constraint ceiling from chapter 1: $______ / $______ If cash is the lower number, it is your binding constraint today - and supplier payment timing is your next conversation. THE DOUBLING TEST (book: $400/day -> $800/day, 9-day gap, $6,000 bank -> headroom $2,400 becomes -$1,200) Now Doubled Daily outlay $________ $________ Cash gap (days) ________ ________ Cash tied up $________ $________ Bank balance $________ $________ Headroom $________ $________ THE DEFENSIVE QUESTION If my processor extends payouts by a week in my best month, can I still pay for advertising? Y / N If no: reduce the planned growth rate NOW, while it is a choice. ---------------------------------------------------------------------- From Dropshipping - Advanced. The full method is in the book; every free worksheet: eports.global/resources/dropshipping ePORTS — your ecom source. eports.global.