DROPSHIPPING - THE WEEKLY REVIEW  (Chapter 11)

Same day every week. Fifteen minutes. Five things, in this order. Put it
in your calendar as a repeating appointment and paste these five items
into the invitation.

  1. Your five funnel numbers, split by source.      (chapters 1-2)
  2. Revenue / ad spend for the WEEK, from your own bank and store,
     against your break-even figure.                  (chapter 6)
  3. Your dispute rate, against your provider's threshold.  (chapter 8)
  4. What you changed last week, and what the number did.
  5. The ONE thing you will change this week. Written before the week.

One change a week. Exception: anything actively bleeding (a broken
checkout, disputes over the threshold, a supplier who stopped shipping) -
fix it now and don't count it as the week's change.

THE RECORD - one document, one row per week, from now on
  Wk  Src     Visits  Cart%  Paid%  R/S  Disp%  Changed        Result
  --  ------  ------  -----  -----  ---  -----  -------------  ---------
  __  ______  ______  _____  _____  ___  _____  _____________  _________
  __  ______  ______  _____  _____  ___  _____  _____________  _________
  __  ______  ______  _____  _____  ___  _____  _____________  _________
  Src = best source. Cart% = product views reaching the cart. Paid% =
  checkouts that pay. R/S = revenue / ad spend. Disp% = dispute rate.

THE FIVE THINGS YOU KEEP WHEN A PRODUCT DIES
  [ ] The audience knowledge - who responded, which angle landed
  [ ] The winning angle - angles transfer; creative rarely does
  [ ] The email and text list - yours, whatever happens to the product
  [ ] The supplier relationship and any terms you negotiated
  [ ] The page structure and the four sequences

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From Dropshipping - Intermediate. The full method is in the book; every
free worksheet: eports.global/resources/dropshipping
ePORTS — your ecom source. eports.global.