DROPSHIPPING - THE OFFER BUILDER  (Chapter 3)

Buyers don't compare products. They compare offers. Four levers, in this
order. Write your offer out in full - five lines - then change the page
TODAY. Change the offer only this week; the page is next week.

  LEVER 1 - PRICE ARCHITECTURE (two or three options, never five)
    One:   ________________________   $________
    Two:   ________________________   $________   (saves $______)
  LEVER 2 - A REAL REASON TO BUY MORE THAN ONE
    Would they want two? One for someone else? Does it run out?
    Yes to any -> volume pricing.  No to all -> the genuine companion
    item: ______________________________________________
  LEVER 3 - THE SHIPPING RULE
    Free shipping over $________ (slightly above one item's price)
    Arithmetic: shipping costs $____ ; contribution on a 2nd unit $____
    -> buying $____ of contribution for $____ of shipping.  Worth it? Y/N
  LEVER 4 - RISK REVERSAL
    Returns promise: ______________________________________________
    If one order in twenty comes back, I still make money?  Y / N
    (A guarantee you can't afford is a liability, not a lever. In the US
    there's no general federal right to return an online purchase - but
    the policy you state, you must honor.)

  THE FIVE-LINE OFFER
    One: ________   Two: ________   Free shipping over: ________
    Returns: ______________________   On the page: "______________"
    (Only if true - e.g. "Most people buy two" only if they do.)

  Cart rate BEFORE publishing: ______%   date: ________
  Cart rate seven days after:  ______%

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From Dropshipping - Intermediate. The full method is in the book; every
free worksheet: eports.global/resources/dropshipping
ePORTS — your ecom source. eports.global.