THE STAIRCASE RANGE PLANNER
From "Digital Products — Intermediate", chapter 3
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A range is not more products. It is the SAME person, taken one step further
by each product, where each step creates the need for the next. Three rungs
is enough to start; five products is the ceiling.

The test for every rung: DOES OWNING THE PREVIOUS ONE MAKE THIS ONE MORE
USEFUL? If not, it belongs to a different buyer and it is not in this range.


THE ONE BUYER
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  Who this staircase is for: ____________________________________
  The problem it walks them through: ____________________________


RUNG 1 · THE ENTRY   (cheap, fast, proves you are worth paying)
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  What it is:        ____________________________
  Price:             $______
  Delivers value in minutes, not hours?          Y / N


RUNG 2 · THE MAIN   (the real work; what most buyers end on)
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  What it is:        ____________________________
  Price:             $______
  (If you already have one product selling, this is usually it.)


RUNG 3 · THE EXTENSION   (what they need once the main one worked)
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  What it is:        ____________________________
  Price:             $______
  Only makes sense to someone who used the main product?   Y / N
  (The rung people skip, and the highest-margin one: the buyer is already
   convinced.)


RUNG 4 · THE DEPTH   (for the minority who want to go further — it can wait)
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  What it is:        ____________________________
  Price:             $______
  Build it only after the extension, or you build it for nobody.


⚠️ THREE WAYS A RANGE STOPS BEING A SET
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  [ ] DIFFERENT BUYERS — two good products for two audiences means two of
      everything else, forever. Pick one buyer.
  [ ] OVERLAP — if the main product already contains the extension, the
      extension has nothing to sell. Take it out of the main one or don't
      build it.
  [ ] A GAP IN THE MIDDLE — an entry at $9 and the next thing at $129 stops
      most buyers at $9, because nothing has shown them what the $129 is like.

  The staircase: $______  ->  $______  ->  $______  ->  $______

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Intermediate — turning one product into a range the same buyer keeps coming back to.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.