THE CAPPED-TEST RULES PAGE
From "Digital Products — Intermediate", chapter 11
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The point of a paid traffic test is to buy an ANSWER, not sales. Do the free
version first. Then write these four rules on one page BEFORE you create a
single ad — when you are calm, not during, when you are hopeful.


RULE 1 · THE CAP   (a number you have decided you can lose)
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  Total I will spend on this test:   $__________   ($100–$150 is enough to
                                                    learn something)
  Stop at the cap. No extensions — the moment you want to raise it is the
  moment you are down and want it back.


RULE 2 · THE STOP-LOSS   (stop early on a clear loss)
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  Expected sales per 100 visitors (my conversion rate × 100):  ______
  I stop early if, after 200 visitors, I have fewer than HALF the sales I
  expected. (At a 2% rate: fewer than 2 sales against 4 expected.)
  I do NOT stop early on a good result — a test that looks profitable after
  forty visitors has told me almost nothing.


RULE 3 · ONE VARIABLE
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  One audience:    ______________________________
  One message:     ______________________________
  One destination: ______________________________
  A test with three differences cannot tell you which one mattered.


RULE 4 · A FIXED END DATE   (two weeks — not "until it starts working")
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  Starts: __________     Ends: __________


READING THE RESULT   (decide NOW what "it worked" means)
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Read it off your scorecard's CONTRIBUTION per visitor, not revenue per
visitor (revenue still has the platform's cut inside it).

  Contribution per visitor from chapter 9:  $__________
  Cost per visitor I am paying:              $__________

  [ ] It paid for itself (cost per visitor BELOW contribution per visitor)
      ->  a channel you can scale, carefully.
  [ ] It clearly cost more than it returned  ->  stop. You bought a real
      answer for the cost of the cap. That is a good use of it.
  [ ] Inconclusive — the most common outcome at this size  ->  stop rather
      than spend more. Small numbers don't become clear with a little more
      money. A $150 test can detect a LARGE effect, never a small one, so ask
      it a big question.

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Intermediate — turning one product into a range the same buyer keeps coming back to.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.