THE FOUR-PART DIAGNOSTIC — "why no sale?"
From "Digital Products — Basics", chapter 11
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"It's not selling" is not a diagnosis. It is four completely different problems
wearing the same coat, and each has a different fix. Wasting a month on the
wrong one is the real cost. Walk the funnel from the top and find the FIRST
place it breaks — that is the only place worth working on.

You need two weeks of your platform's own numbers first. Then answer in order,
and STOP at the first "no".


PART 1 · WERE YOU SEEN?   (traffic)
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  Listing views in the last two weeks: ______

  Almost none?  ->  This is a TRAFFIC problem. Nothing else matters yet;
  a perfect listing nobody sees sells nothing. Do not touch the product or the
  price. Run chapter 9 properly for another two weeks. Stop here.

  Real views?  ->  You were seen. Go to Part 2.


PART 2 · DID THE RIGHT PEOPLE ARRIVE?   (the aim)
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  Views, but no favorites and no messages at all?

  ->  This is an AIM problem: the wrong people are arriving. Rewrite your
  chapter 1 sentence — the "who" and the problem in their words. Stop here.

  Some favorites or messages?  ->  Go to Part 3.


PART 3 · DID THE LISTING CONVINCE THEM?   (the listing)
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  Views and favorites, but no sales: the right people came and were not
  convinced. This is a LISTING problem (chapter 8):

  [ ] FIRST IMAGE — does it show the result, readable at thumbnail size?
  [ ] TITLE — does it use the words your buyer would actually search?
  [ ] PREVIEW — can they see enough inside to trust it will work?

  Fix the one that is most obviously weak, and give it two weeks. Stop here.


PART 4 · DID THE SALE SURVIVE?   (the product)
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  You are getting sales, then refunds.

  ->  This is a PRODUCT problem. The buyer got it and it did not do the job,
  would not open, or was not what the listing implied. Re-run chapter 4's
  five-item finishing checklist on the file a real buyer receives.


THE ONE LINE TO WRITE DOWN
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  "The first place it breaks is Part ____, because ____________________,
   and the one thing I will change is ____________________."

That sentence is worth more than a month of guessing.

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Basics — getting your first product made, listed and sold.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.