THE PREMIUM-OFFER SHEET
From "Digital Products — Advanced", chapter 3
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A premium offer is not your normal product with a bigger number on it. It is a
different promise: a bigger transformation, something valuable that is hard to
get elsewhere, and a defined risk removed. Design it here BEFORE you price it — pricing an offer
that does not yet exist is how the number gets justified instead of earned.


1 · THE TRANSFORMATION  (what actually changes for them)
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Your normal product gets them from ____________ to ____________.
The premium offer gets them from ____________ to ____________ — further, or
faster, or with a result they could not reach alone.

  The bigger outcome, in one sentence: _________________________________


2 · HARD TO GET — AND WORTH HAVING  (both halves, or it fails)
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Could a buyer assemble the same result somewhere else without much trouble? If
yes, it is not premium. What makes yours hard to get? Your own time is only ONE
option — and the one with a ceiling on it.
  [ ] Your time, access or attention
  [ ] A right they don't otherwise have (commercial use, resale, licensing)
  [ ] Something you have that they can't easily get (data, worked cases, a tool)
  [ ] Speed — the same result much sooner
  [ ] Curation — the judgment of what to leave out

  What makes mine hard to get: _________________________________________
  What the buyer has at stake (time, money, an outcome they fear): ________

  CAPACITY CHECK — only if delivery takes your time:
  Hours per buyer: ______   My owner-hour rate (ch4): $______
  Delivery FLOOR per sale:  $______  (hours × rate + any direct costs)   Hard buyer cap: ______


3 · THE RISK REMOVED  (why they can say yes)
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Premium buyers pay to remove downside. What are you taking off their plate?
  [ ] A guarantee / clear refund promise
  [ ] Done-with-you or done-for-you, not just done-and-handed-over
  [ ] Access to you if it goes wrong
  [ ] Proof it has worked for someone like them

  The risk I remove: ___________________________________________________


4 · THE PRICE CHECK  (chapter 4 — only after boxes 1–3 are filled in)
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  Price I have in mind:        $______
  If delivery takes your time: comfortably ABOVE the floor from box 2?   Y / N

  ⚠️ If NO, that is not a pricing problem — it is a delivery-model problem.
  Redesign what you deliver (box 2) so the floor drops, THEN price. Never sell
  a premium offer below the cost of delivering it.

  ⚠️ Anchor against the transformation, never against your own cheaper product.
  $199 next to a $19 planner reads as "ten times a planner". $199 next to the
  outcome it produces reads as cheap.

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  Yours to keep — free, and no strings attached.

  This is one tool from the ePORTS Digital Products series. A worksheet
  gives you the "what"; the three books give you the "why" — the worked
  examples, the reasoning, and the costly mistakes you get to skip.
  This one is from Advanced — making a working range worth more, and hard to copy.

  The full shelf, whenever you're ready:  eports.global/digital-products
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ePORTS — your ecom source. eports.global.